We sit at the intersection of being known and unknown, offering a range of strategic services.
How Accelerate PR Can Launch You to New Heights
Communication Strategy
Effective technology communication strategy involves translating complex technical concepts into clear and relatable messages that resonate with both experts and non-experts, bridging the gap between innovation and understanding. Its success hinges on staying agile and adaptive in the face of rapid technological advancements, ensuring that messaging remains relevant and aligned with the ever-evolving landscape of the tech industry.
Media Relations
Technology media relations is the art of cultivating and maintaining positive relationships with journalists and influencers in the tech industry, facilitating the dissemination of accurate and compelling stories about a company's innovations. It involves a strategic blend of proactive outreach, responsiveness, rich storytelling, and a deep understanding of the media landscape to ensure that a company's technology-related news and developments gain the attention and coverage they deserve.
Thought Leadership
To become a thought leader, it's essential to consistently share valuable insights and expertise in your field through various platforms such as blogs, articles, and speaking engagements, positioning yourself as a go-to authority in your industry. Accelerate PR helps craft bylines and articles to increase active engagement with your audience, foster meaningful discussions, and stay current with emerging trends and innovations.
Newsjacking
By monitoring media in real-time and finding a trending topic, Accelerate PR looks for ways to insert clients into the conversation by working out a relevant angle. An effective newsjacking strategy can help companies leverage publicity to accomplish countless goals.
Speaking and Awards
Speaking engagements and awards play a pivotal role for tech startups by providing valuable opportunities for visibility and credibility. Speaking at industry events can showcase a founder’s expertise, while awards recognize achievements, both of which can attract investors, clients, and top talent, helping to establish the startup as a trusted and influential player in the competitive tech landscape.
Media Dinners
Relationships still matter in PR, and Accelerate PR can help facilitate immediate (and intimate) time with the press through media dinners and drinks. It’s a long game for coverage, and taking the time to cultivate these relationships improves the chance of better, quality stories over time vs. transactional pieces about a company they don't personally connect with.
Social Media
Social media for B2B and B2C tech companies is a powerful platform for showcasing industry expertise, sharing valuable insights, and engaging with a targeted professional audience, enabling them to build brand authority and foster meaningful connections. Through strategic content creation and engagement, startups can establish thought leadership, nurture client relationships, and stay attuned to industry trends and opportunities.